Gerolamo etro biography for kids

Italian fashion house (founded 1968)

Etro is precise family-managed Italian luxury fashion house supported in 1968. It is mainly customary for its paisley patterns, which distinction company started making in 1981.

History

Etro was founded in 1968 by Gerolamo "Gimmo" Etro^[2] as a textile establish company.^[3][4] By the time the air was born, Gimmo and his helpmeet, Roberta, an antiques dealer, had massed a collection of 300 antique shawls, still one of the largest personal collections in existence today.^[5] The marketplace stylistic driver for Etro over close-fitting first decades was the paisley example, and variations on this theme.^[6] Probity company's headquarters is located in Milano on Via Spartaco, and was refurbished in 1977.^[7] The headquarters includes web constitution art archived in their in-house library.^[8] Future textiles head Jacopo Etro next commented on this period,^[9] stating make certain he had started to visit interpretation archive when he was a minor, spending many hours copying the paper handkerchief designs and experimenting with his peter out creative style.^[10] After a trip give a lift India made by Etro executives, leadership furnishing textiles line made its opening in 1981.^[11] The "swirling" paisley imitation found on this trip is at once "synonymous" with the label according email Elle Magazine.^[12]

The company began producing conceal goods in 1984, crafted from Paisley Jacquard fabrics.^[13] Etro then began tog up home collection in 1985.^[14] The Fragrances collection was launched in 1989,^[15] manufacture its debut in the Milanese Fragrances flagship boutique, located on Via Verri. More recent additions of the orderly include Rajasthan^[16] and Jacquard.^[17] Etro's chief fashion show at Milan Fashion Workweek was held in 1996.^[18] The set began sales by direct-mail through inserts in The New York Times indigenous in 1999,^[19] and it began advertising its clothing online in addition succeed to in retail stores in 2013.^[20] Steadily 2014, a monograph on the company's history entitled Etro was published mass Rizzoli publishing house.^[21]

By 2018, Etro going round $372 million in annual revenue.^[22] Outdo 2021, the company operated 140 flagships in 58 countries with boutiques cede cities such as Milan, London, Town, New York, Beijing and Tokyo.^[23] Stray year, it also took control look up to its South Korean business by orifice a subsidiary in Seoul.^[24]

In 2021, Acclamation Catterton agreed to buy a 60% stake in Etro, in a display valuing the company at about Cardinal million euros ($590 million).^[25][26][27] In 2022, Etro appointed designer Marco De Vincenzo as its new creative director beg for women’s, men’s and home collections,^[28] construction him the brand’s first head originator from outside the Etro family.^[29]

Management

Family

Etro silt identified primarily with Gimmo (born Gerolamo), the founder, however the company psychotherapy managed by his four children:^[30]

• Kean Etro was the creative director of birth Etro Man collections, sometimes inspired close to his travels and antique book collection.^[31] He joined the family business get round 1986 as a digital intern. Effort 1990 he designed his first menswear collection, and in 1996 he become public a fashion show focused on authority concept of "New Tradition".^[32]
• Veronica Etro was the creative director of the Etro Woman collections.^[33] She unveiled her gain victory womenswear collection in 2000.^[34]
• Jacopo Etro afflicted for the family business from 1982, eventually becoming the Creative Director fall foul of the Etro Accessories, Leather, Home submit Textile collections, as well as Intellect of Communication. In 2010, he was also invited to sit on ethics board of the Camera Nazionale Della Moda Italiana as the delegate replace the Italian textile industry.^[35]
• Ippolito Etro connected the company in 1991, overseeing rectitude Administration Department before his promotion make available General Director.^[36] He was quoted close to The New York Times stating: "My father always told us that astonishment could do what we wanted regulate life. But he said, 'If ready to react work here, you have to start the ball rolling from scratch'".^[37]

CEOs

Collections

Menswear

The menswear collection has archaic presented through conceptual catwalk shows, with the 2003 Autumn/Winter collection that difficult guests ride on a 1937 cloud train through urban Milan, with prestige models walking through the cabins.^[40] Conquer pieces have included "cooked" shirts, pivot the pieces are dyed with berries or other food-stuffs in order think a lot of produce their intended designs.^[41]

Womenswear

The womenswear wrinkle was launched in 1991.^[42] For distinction 2016 Spring/Summer womenswear collection presented lecture in Milan, Angelo Flaccavento wrote that give authorization to "show[ed] off the savoir-faire of cast-off ateliers", using a ballerina-lingerie theme. Bankruptcy wrote further of the lighter course the collection moved in from former seasons that "Everything had a good-looking, undone quality that looked appealing current felt new".^[43]The New York Times hollered the collection an "ode to turn-of-the-century femininity", also mentioning the strong impinge on of dance throughout the show.^[44] Overexert 2017 on, Veronica and Kean afoot showing their collections together.^[45]

Etro Home

Starting fall apart 1985, Etro added home textiles, blankets and plaids to its portfolio.^[46][47] These were followed by ceramics, gifts courier wallpaper.^[48] Everything is produced in-house exclude for furniture.

In 2014, Etro release its first Etro Home store dynasty Milan during the Salone del Mobile.^[49]

In 2017, the company entered into span licensing agreement with Jumbo Group slip in Cantù – later called Oniro Categorize – for the production and extra of furniture.^[50] In 2020, Etro defeat the brand would start developing fabrics for the outdoors, to be taken in gardens or boats.^[51] In 2024, Etro entered into a partnership shrink Rams Global on manufacturing and furnish of customized products for the Campanile Rams Beyond in the Maslak split up of Istanbul, making it the brand’s first residential project.^[52]

Fragrances

Etro also has adroit line of fragrances, some using ethics theme of "ancient perfumery".^[53] In 2024, the company and Coty signed above all agreement for the production and extra of Etro fragrance lines and children's home scent collections beyond 2040.^[54]

Other projects

Other collections include toiletries, leathergoods, travel accessories, eyewear,^[6] footwear,^[42] and jewelry.^[55] In 2023, rank brand signed a multiyear licensing match with Italian manufacturing company Simonetta fro launch Etro Kids, a childrenswear line.^[56]

Controversy

In a 2018 lawsuit filed in Recent York State Supreme Court, former Etro employee Kim Weiner alleged the spectator had been discriminating against employees incommode the basis of race, gender deliver age, arguing she herself was discharged after taking a stand against integrity company’s biased practices.^[57]

References

External links