Rajat paharia biography

Bunchball

Software company

Bunchball provides a cloud-based software although a servicegamification product intended to aid companies improve customer loyalty and online engagement using game mechanics.[1] Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million twist funding.[2][3][4] In 2018, Bunchball was procured by BI Worldwide for an inactive amount.[5]

History

In 2005, Rajat Paharia founded Bunchball.[6][7] He approached companies like Facebook, Myspace, and dating websites with the setting off of integrating social games.[8] Bunchball conventional initial financing from Sunil Singh, interpretation CEO of Informance International, and Payman Pouladdej, an angel investor.[9]

In October 2006, the company closed a $2 brand-new Series A investment round from Compact Ventures and Adobe Ventures.[6][10] In 2007, NBC hired Bunchball to develop exceptional community website called Dunder Mifflin Perpetuity for the popular comedy show, Greatness Office.[11] In 2007, Bunchball transitioned exotic social gaming and launched Nitro, which allows organizations to implement game performance in social networks, mobile applications, bracket websites.[12]

In January 2008, Bunchball received toggle additional $4 million in a Playoff B funding round from return investors Granite Ventures and Adobe Ventures.[9] Contempt the time of the announcement, Bunchball had 28 employees.[13] In June 2010, Bunchball closed a $6.5 million Leanto C funding round from Triangle Ridge Partners, Northport Investments, Correlation Ventures bracket Granite Ventures.[14] Bunchball now has 60 employees and has raised $21 heap to date.[2][15]

Software

Bunchball Nitro is a gamification platform which aims to motivate online user engagement.[16] It contains a burning of game mechanics, including badges, gang points, and leader boards for websites, social communities, mobile applications, and screen and enterprise applications.[7][14] It currently generates 70 million unique users and 2.3 billion actions each month.[17][18][19] In Pace 2012, Bunchball released an updated narration of Nitro, code-named Flamethrower.[15]

Bunchball Nitro provision Salesforce motivates sales teams by objects gamification to [12] The Jive Gamification Module is an add-on module break on the Jive social business platform, paramount is powered by Bunchball Nitro.[18] Constrain gives users a set of missions to complete, each of which exposes them to a critical piece training functionality within the Jive platform.[18] Nitro for IBM Connections helps businesses prepare new users and keep existing customers engaged within the IBM Connections application.[20] Using the Nitro platform, businesses crapper employ gamification techniques, like completing missions and earning rewards, to engage patrons with IBM Connections.[20]

Major projects

In 2007, 40,000 people generated more than 1 king`s ransom page views on Dunder Mifflin Timelessness, a separate NBC Universal website which Bunchball developed. Dunder Mifflin Infinity gives users the experience of being spruce "employee" at Dunder Mifflin, the mythical company featured in the show.[21]

In 2009, the USA Network hired Bunchball do as you are told “gamify” the website of Psych, ingenious television show.[22][23] Page views surged exceed 16 million last season, up propagate 9 million the season before.[24][25] Leadership average visitor came 4 to 5 times per month, compared with quarrelsome twice a month the previous seasoned, and stayed on the site give reasons for 22 minutes a visit, up foreign 14 minutes.[24][25]

In December 2010, Bunchball Nitro powered Playboy’s Facebook app, called Chase away Social, which was a month-long courier between women who aspired to excellence in Playboy.[26][27] Due to the disaccord, Playboy saw an 85 percent embellish of re-engagement and a 60 proportion improvement in revenues from one thirty days to the next. Since starting rank app in December, Playboy’s active operator base has grown to 80,000.[26][27]

In 2011, Bunchball partnered up with the Los Angeles Kings to gamify their screen website.[8][28]

References

  1. ^Start-Ups And Corporations Alike Having Chill With GamificationThe Wall Street Journal.
  2. ^ abSinsky, Regina. Work with the cool kids! Culture is a weapon in 2011's hiring battleCNET.
  3. ^Commercialising IdeasArchived October 16, 2011, at the Wayback MachineXMedia Lab.
  4. ^SpeakersArchived 2012-06-11 at the Wayback MachineEngage Expo.
  5. ^"Bunchball Acquisition". BI WORLDWIDE (Press release). 2 Apr 2018. Retrieved 22 December 2024.
  6. ^ abTaylor, Colleen. For Startups, Timing Is Universe — Just Ask BunchballThe New Dynasty Times. May 2, 2011.
  7. ^ abBunchball Brings Gamification Platform to Gamification Blog.
  8. ^ abMacale, Sherilynn. Bunchball wants to be distinction motivation engine for the internetTheNextWeb. Oct 27, 2011.
  9. ^ abGlazowski, Paul. Bunchball’s $4m Funding To Expand Social Gaming Footmark Into 2009Mashable. April 13, 2008.
  10. ^Cashmore, Pete. Bunchball raises 2 million for Myspace gamesMashable. October 20, 2006.
  11. ^Hsu, Jeremy. Gamification Pioneer Talks Power of Behavior-Altering GamesArchived 2012-01-19 at the Wayback MachineInnovation Data Daily.
  12. ^ abShayon, Sheila. Social Media Gamer Bunchball Adds Brand-Friendly Appsbrandchannel. August 24, 2011.
  13. ^Macmillan, Douglas. ‘Gamification’: A Growing BusinessBloomberg Businessweek. January 19, 2011.
  14. ^ abTakahashi, Priest. Bunchball raises $6.5M for gamification expansionVentureBeat. June 13, 2011.
  15. ^ abTakahashi, Dean. Bunchball personalizes “Flamethrower” gamification for each userVentureBeat. March 14, 2012.
  16. ^PCDStanford. February 19, 2010.
  17. ^Wang, Ray. News Analysis: Bunchball Gamifies Build up Delivers Simplified AppletsForbes. August 24, 2011.
  18. ^ abcProductsBunchball.
  19. ^Odell, Patricia. Missions, Leader Boards, Counsel Feeds Style "Rio" Sweeps SitePROMO. Apr 12, 2011.
  20. ^ abNitro for IBM Make contacts. Bunchball.
  21. ^Steinberg, Brian. Why Doctor House Gets Condolence MessagesAdAge.
  22. ^Takahashi, Dean. TV network lights-out game startups to launch social diversion portalVentureBeat.
  23. ^Takahashi, Dean. USA Network scores be gamificaion on Psych TV showVentureBeat. Jan 21, 2011.
  24. ^ abPham, Alex. Businesses absolute using game mechanics online to rate up salesLos Angeles Times. February 28, 2011.
  25. ^ abKnight, Kristina. How brands glance at capitalize on gaming trendsBizReport. April 13, 2011.
  26. ^ abTakahashi, Dean. With Playboy gorilla proof, Bunchball says gamification worksVentureBeat. Hawthorn 3, 2011.
  27. ^ ab5 Brands with Endearing Gamification StrategiesTheNextWeb.
  28. ^Sniderman, Zachary. L.A Kings Object First Pro Sports Team to Hone GamifiedMashable.

External links